Effects of brand-related and market signals on franchisees' entrepreneurial decisions: a multi-country panel data analysis

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:32:42Z
Fecha de publicación2019-01-01
ResumenThis paper analyses the influence of market and brand-related signals on franchisees' decisions when choosing a franchise brand with which to open an outlet for the first time. Panel data methodology was used to analyse a sample of 1277 chains operating in Spain, Mexico and Peru between 2004 and 2013. The results show that market signals prevail over brand-related signals. Within brand-related signals, franchisees first seek information relating to the brand's sector and then seek information relating to the brand's value. Franchisors should match the content of the signals they send to the market to the true characteristics of the franchise. Franchisors should also endeavour to ensure the country where they operate has general and franchise-specific legislation that fosters business activity by both franchisor and franchisee. The use of institutional quality as a signal in a multi-country study represents a significant contribution to the literature on franchising.es_ES
Doihttps://doi.org/10.1007/s11365-018-0495-6es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/4523
Idiomaenes_ES
EditorialSPRINGERes_ES
RelaciónInternational Entrepreneurship and Management Journales_ES
URL relacionadohttps://doi.org/10.1007/s11365-018-0495-6es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteInternational Entrepreneurship and Management Journal
Palabra claveFranchiseees_ES
Palabra claveEntrepreneurshipes_ES
Palabra claveSignalling theoryes_ES
Palabra claveBrand qualityes_ES
Palabra claveInstitutional qualityes_ES
Palabra claveMulti-countryes_ES
TítuloEffects of brand-related and market signals on franchisees' entrepreneurial decisions: a multi-country panel data analysises_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorCalderon-Monge, Esther
AutorHuerta-Zavala, Pilar
AutorAyup-Gonzalez, Jannett
AutorCalderon-Monge, Estheres_ES
AutorHuerta-Zavala, Pilares_ES
AutorAyup-Gonzalez, Jannettes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número2es_ES
Rango de páginas573-588es_ES
URL relacionadahttps://doi.org/10.1007/s11365-018-0495-6
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen15es_ES

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