Netflix consumption in Mexico during the Covid-19 Pandemic

Abstract

Covid-19 generated new interactions and changes in the practices and habits of Netflix users in Mexico, establishing agencies that include innovative social and cultural relationships. In the line of this research, this article sought to identify these changes and transformations, as well as the ``power circuits{''} developed by Netflix to produce, distribute and sell its audio-visual content. Based on the use and application of a descriptive quantitative methodology, indicators were obtained on the regular and daily consumption of Netflix in Mexico during the pandemic, after applying questionnaires to users of the platform. The study identified a robust integration of Netflix into the daily activities of cultural consumption, thereby consolidating its power, hegemony and predominance in the Mexican market. The findings highlight the increase in Netflix use during the Covid-19 pandemic, an increase in selectivity in content, greater shared access, an intensive use of the platform's recommendation mechanisms, the use of fandom as a database and the strengthening of corporate interests.