Incentives for growth in franchising in northwest Mexico
| Audiencia | Público en general | es_ES |
| Cobertura | México | es_ES |
| Fecha de ingreso | 2026-10-05T16:34:22Z | |
| Fecha de publicación | 2015-01-01 | |
| Resumen | The franchise performance is usually approached form the commercial management perspective; nevertheless the interdisciplinary contribution to economic development research and its implications in the management have been scarcely attended. Mexico presents a paradox: as the franchises commercialization is constantly incising the number of brands due to the entrepreneurs incursion, the total of these establishments is growing inversely. To determine the factors favoring the entrepreneur incursion in franchising activity and the growth expectations is the aim of this study in the north east region of the country due to its differentiated conditions. The research is exploratory and explicative using a structural equations model as analysis technique whose results suggest company features and the individual characteristics as determinants of the new business units expectations. Young businessmen with more of an entrepreneur profile than a franchises investor are evidenced concluding that the size of the franchise and the business incentives define the growing tendency by the opening of new establishments. | es_ES |
| URI | https://riuat.uat.edu.mx/handle/123456789/6134 | |
| Idioma | es | es_ES |
| Editorial | Universidad del Zulia | es_ES |
| Relación | Revista Venezolana de Gerencia | es_ES |
| URL relacionado | https://www.scopus.com/pages/publications/84955255498?origin=resultslist | es_ES |
| Derechos | Acceso restringido / Suscripción (Metadatos de producción científica) | es_ES |
| Licencia | http://purl.org/coar/access_right/c_16ec | es_ES |
| Fuente | Revista Venezolana de Gerencia | |
| Palabra clave | Business growth | es_ES |
| Palabra clave | Employ | es_ES |
| Palabra clave | Entrepreneurship | es_ES |
| Palabra clave | Franchise | es_ES |
| Título | Incentives for growth in franchising in northwest Mexico | es_ES |
| Título alternativo | Franquicias del noreste Mexicano: Incentivos de crecimiento | es_ES |
| Tipo | Artículo | es_ES |
| Arbitrado | Ha sido Arbitrado | es_ES |
| Autor | Ayup González, Jannett | |
| Autor | Cavazos Arroyo, Judith | |
| Autor | Ayup González, Jannett | es_ES |
| Autor | Cavazos Arroyo, Judith | es_ES |
| Institución | Universidad Autónoma de Tamaulipas | |
| Institución | Universidad Autónoma de Tamaulipas | es_ES |
| Número | 71 | es_ES |
| Rango de páginas | 496-516 | es_ES |
| URL relacionada | https://www.scopus.com/pages/publications/84955255498?origin=resultslist | |
| Tipo de artículo | Indexado | |
| Tipo de artículo | Indexado | es_ES |
| Volumen | 20 | es_ES |