Marketing and diversification techniques for export crops in the agri-food sector in Mexico

Abstract

The variety of seeds that can be produced in the city of Valle Hermoso, Tamaulipas, Mexico condition the search for new territorial spaces for its production, it is based on new data collection techniques based on soil analysis that allows determining the nutrients that the earth has, and that can withstand a wide variety of crop types. The objective of this research is to study the techniques of marketing and diversification of crops for export in the agri-food sector in Mexico. The methodology used referred to a descriptive field study. The results show a diversity of marketing techniques and the existence of a diversification of crops that are linked to the actors involved in the production process. It is concluded that in Mexico there is a policy defined by the State itself that defines specific marketing techniques for the agri-food sector.