AI AS A FACILITATOR OF CREATIVITY AND WELLBEING IN BUSINESS STUDENTS: A MULTIGROUP APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:07Z
Fecha de publicación2025-01-01
ResumenObjective: This article aims to explore the effect of perceived adaptability, perceived usefulness, and ease of use of AI on the creativity and well-being (happiness) of business students in universities in Mexico. Additionally, it seeks to analyse how these relationships differ between students from public and private universities, using a multi-group approach. Method: A non-experimental quantitative approach with a cross-sectional design was adopted. The sample included 270 business students from both a public and a private university in Mexico. Data collection was conducted through an online questionnaire, using previously validated scales to measure perceived usefulness, ease of use, AI adoption, creativity, and happiness. Data were analysed using structural equation modelling (SEM) and multi-group analysis (MGA) to assess differences between groups. Results: The main findings indicate that AI adoption significantly mediates the relationship between perceived usefulness, perceived ease of use, and outcomes in terms of creativity and well-being. AI adoption was found to have a stronger influence on creativity in public institutions, while its impact on happiness was more pronounced in private universities. These differences suggest that in resource-limited contexts, AI may compensate for the lack of other resources, enhancing creativity. Conclusion: This study expands the Technology Acceptance Model (TAM) by including variables such as creativity and happiness, highlighting the importance of the socio-economic context in technological adoption in universities. The implications suggest that public institutions should focus on improving access to technologies such as AI, while private institutions must ensure ethical and responsible use, promoting both academic performance and student well-being.es_ES
Doihttps://doi.org/10.5007/1518-2924.2025.e103485es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/4957
Idiomaeses_ES
EditorialUNIV FEDERAL SANTA CATARINAes_ES
RelaciónEncontros Biblies_ES
URL relacionadohttps://doi.org/10.5007/1518-2924.2025.e103485es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteEncontros Bibli
Palabra claveArtificial Intelligence adoptiones_ES
Palabra clavePerceived usefulnesses_ES
Palabra claveCreativityes_ES
Palabra claveperformance Happinesses_ES
Palabra claveHigher educationes_ES
TítuloAI AS A FACILITATOR OF CREATIVITY AND WELLBEING IN BUSINESS STUDENTS: A MULTIGROUP APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIESes_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorAlberto, Mario
AutorGalvan-Vela, Esthela
AutorHernandez-Arteaga, Lorena Gabriela
AutorMartinez-Arvizu, Orlando Josue
AutorRavina-Ripoll, Rafael
AutorSanchez, David Gomez
AutorAlberto, Marioes_ES
AutorGalvan-Vela, Esthelaes_ES
AutorHernandez-Arteaga, Lorena Gabrielaes_ES
AutorMartinez-Arvizu, Orlando Josuees_ES
AutorRavina-Ripoll, Rafaeles_ES
AutorSanchez, David Gomezes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
URL relacionadahttps://doi.org/10.5007/1518-2924.2025.e103485
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen30es_ES

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