Loyalty in times of COVID-19? An analysis based on the perceived CSR and Trust in basic food basket consumption
| Audiencia | Público en general | es_ES |
| Cobertura | México | es_ES |
| Fecha de ingreso | 2026-10-05T16:34:06Z | |
| Fecha de publicación | 2022-01-01 | |
| Resumen | This paper analyses the effects of perceived Corporate Social Responsibility (CSR) on trust; and the effects of the last one on consumer loyalty during the health contingency due to COVID-19. A variance-based structural equation model is estimated using a sample of 72 consumers. The results show that CSR actions increase trust and, in turn, this has a positive effect on loyalty. The originality of this study lies in the way loyal consumers were identified, since loyalty levels prior to the analysis were considered, so that only consumers who reported shopping in the same retailing before and during the health contingency were taken into account, which provides a better approximation of the phenomenon studied. | es_ES |
| Doi | https://doi.org/10.11144/javeriana.cao35.ltcap | es_ES |
| URI | https://riuat.uat.edu.mx/handle/123456789/5887 | |
| Idioma | es | es_ES |
| Editorial | Pontificia Universidad Javeriana | es_ES |
| Relación | Cuadernos de Administracion | es_ES |
| URL relacionado | https://doi.org/10.11144/javeriana.cao35.ltcap | es_ES |
| Derechos | Acceso abierto (Metadatos de producción científica) | es_ES |
| Licencia | http://purl.org/coar/access_right/c_abf2 | es_ES |
| Fuente | Cuadernos de Administracion | |
| Palabra clave | CSR | es_ES |
| Palabra clave | loyalty | es_ES |
| Palabra clave | pandemic | es_ES |
| Palabra clave | trust | es_ES |
| Título | Loyalty in times of COVID-19? An analysis based on the perceived CSR and Trust in basic food basket consumption | es_ES |
| Título alternativo | Lealdade em tempos de COVID-19? Uma análise baseada na RSC e na confiança percebidas no consumo de víveres]; [¿Lealtad en tiempos de COVID-19? Un análisis a partir de la RSC y la confianza percibidas en el consumo de víveres | es_ES |
| Tipo | Artículo | es_ES |
| Arbitrado | Ha sido Arbitrado | es_ES |
| Autor | Rangel-Lyne, Lucirene | |
| Autor | Azuela Flores, José Ignacio | |
| Autor | Ochoa Hernández, Magda Lizet | |
| Autor | Rangel-Lyne, Lucirene | es_ES |
| Autor | Azuela Flores, José Ignacio | es_ES |
| Autor | Ochoa Hernández, Magda Lizet | es_ES |
| Institución | Universidad Autónoma de Tamaulipas | |
| Institución | Universidad Autónoma de Tamaulipas | es_ES |
| URL relacionada | https://doi.org/10.11144/javeriana.cao35.ltcap | |
| Tipo de artículo | Indexado | |
| Tipo de artículo | Indexado | es_ES |
| Volumen | 35 | es_ES |