Internal marketing as a key to organisational commitment: The mediation of work stress and happiness

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:48Z
Fecha de publicación2025-01-01
ResumenThe present research analyses the influence of internal marketing on organisational commitment, mediated by job stress and job satisfaction, in the context of the Great Resignation. Justified by the need to understand the interactions between these variables to improve employee well-being and retention in challenging business environments, this study aims to evaluate the direct relationship between internal marketing and organisational commitment and to determine the mediating role of job stress and job satisfaction. A quantitative methodology was used with a non-experimental, cross-sectional design, collecting data through an online questionnaire administered to a sample of 233 employees from various industries in Mexico, and the data were analysed using structural equation modelling (PLS-SEM). The main results indicate that internal marketing has a positive and significant relationship with organisational commitment (β=0.315, p=0.01) and job satisfaction (β=0.562, p=0.01), and a negative relationship with job stress (β=-0.317, p=0.01), without finding a significant relationship between job stress and organisational commitment (β=0.050, p=0.343). It is concluded that job satisfaction significantly mediates the relationship between internal marketing and organisational commitment, highlighting the importance of implementing internal marketing strategies and well-being programmes to strengthen organisational commitment and improve the work environment. Copyright (c) 2024 Mario Alberto Salazar-Altamirano, Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Lorena Gabriela Hernández-Arteaga. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License https://creativecommons.org/licenses/by-nc-nd/4.0/.es_ES
Doihttps://doi.org/10.46661/rev.metodoscuant.econ.empresa.10783es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5579
Idiomaenes_ES
EditorialUniversidad Pablo de Olavidees_ES
RelaciónRevista de Metodos Cuantitativos para la Economia y la Empresaes_ES
URL relacionadohttps://doi.org/10.46661/rev.metodoscuant.econ.empresa.10783es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteRevista de Metodos Cuantitativos para la Economia y la Empresa
Palabra clave62P25es_ES
Palabra clave90B50es_ES
Palabra clave91B40es_ES
Palabra clave91B42es_ES
Palabra claveEmployee Retentiones_ES
Palabra claveInternal Marketinges_ES
Palabra claveJ28es_ES
Palabra claveJob Stresses_ES
Palabra claveL21es_ES
Palabra claveM12es_ES
Palabra claveM31es_ES
Palabra claveOrganisational Commitmentes_ES
Palabra claveWorkplace Happinesses_ES
TítuloInternal marketing as a key to organisational commitment: The mediation of work stress and happinesses_ES
Título alternativoEl marketing interno como clave del compromiso organizacional: La mediación del estrés laboral y la felicidades_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorSalazar-Altamirano, Mario Alberto
AutorMartínez-Arvizu, Orlando Josué
AutorGómez Sánchez, David
AutorHernández-Arteaga, Lorena Gabriela
AutorSalazar-Altamirano, Mario Albertoes_ES
AutorMartínez-Arvizu, Orlando Josuées_ES
AutorGómez Sánchez, Davides_ES
AutorHernández-Arteaga, Lorena Gabrielaes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
URL relacionadahttps://doi.org/10.46661/rev.metodoscuant.econ.empresa.10783
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen40es_ES

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