CORPORATE SOCIAL RESPONSIBILITY IN AFFECTIVE BRAND IMAGE AND BRAND REPUTATION

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-09-15T00:32:19Z
Fecha de publicación2018-09-01
ResumenCorporate Social Responsibility (CSR) has become one of the most significant aspects for consumers, since they are concerned about the type of company behind the product or service they acquire. The purpose of this research is to determine the influence of CSR on affective brand image and brand reputation in self-service sector companies. For this reason, an empirical study was developed in the central area of the state of Tamaulipas (Mexico) with 316 consumers. Data analysis was completed through Partial Least Squares statistical technique. The results indicate that csr directly and significantly affects brand image and reputation in the legal dimension. However, as observed, the economic dimension does not show a significant inference.es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/3806
Idiomaenes_ES
EditorialUniversidad Nacional de Colombiaes_ES
RelaciónMagazine Portal Bibliotech Digital (Universidad Nacional de Colombia)es_ES
URL relacionadohttps://revistas.unal.edu.co/index.php/innovar/article/view/71703es_ES
DerechosAcceso abierto (PDF local verificado)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteMagazine Portal Bibliotech Digital (Universidad Nacional de Colombia)
Palabra claveCorporate brandinges_ES
Palabra claveReputationes_ES
Palabra claveBusinesses_ES
Palabra claveBrand imagees_ES
Palabra claveBrand managementes_ES
Palabra claveBrand equityes_ES
Palabra claveAdvertisinges_ES
Palabra claveCorporate social responsibilityes_ES
Palabra claveBrand awarenesses_ES
Palabra claveBrand extensiones_ES
Palabra claveMarketinges_ES
Palabra clavePsychologyes_ES
ClasificaciónBusiness and Economic Developmentes_ES
TítuloCORPORATE SOCIAL RESPONSIBILITY IN AFFECTIVE BRAND IMAGE AND BRAND REPUTATIONes_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorRíos, Osiris María Echeverría
AutorÁbrego-Almazán, Demian
AutorQuintero, José Melchor Medina
AutorRíos, Osiris María Echeverríaes_ES
AutorÁbrego-Almazán, Demianes_ES
AutorQuintero, José Melchor Medinaes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número69es_ES
Rango de páginas133-147es_ES
URL relacionadahttps://revistas.unal.edu.co/index.php/innovar/article/view/71703
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen28es_ES

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