A loyalty program based on Waves blockchain and mobile phone interactions

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-09-15T00:30:56Z
Fecha de publicación2020-01-01
ResumenAbstract Loyalty cards programs have been used by retailers to increase customer retention. Loyality cards provide means to identify a particular customer and to collect customer-specific data, thus enabling individualized marketing; however, operating a loyalty program is complicated for retailers since they require to manage balances, collections, and transfers of customers. This is exactly the same problem the retailers were facing before credit cards were readily available. A new problem is that customers now have too many cards, customers may forget, or even deliberately decide to carry only a selection of their cards. This paper proposes a loyalty program based on a blockchain that does not require a physical card for identifying customers as it associates customers to their phone numbers, since nowadays people always carry their phone. In this perspective, companies can reduce overhead costs associated to managing the loyalty program. This paper reviews the technology required and describes the implementation of a loyalty program based on blockchains. Finally, it also enumerates the reasons for choosing the blockchain technology for this application.es_ES
Doihttps://doi.org/10.1017/s0269888920000181es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/2648
Idiomaenes_ES
EditorialCambridge University Presses_ES
RelaciónThe Knowledge Engineering Reviewes_ES
URL relacionadohttps://doi.org/10.1017/s0269888920000181es_ES
DerechosAcceso restringido / Suscripción (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_16eces_ES
FuenteThe Knowledge Engineering Review
Palabra claveLoyaltyes_ES
Palabra claveLoyalty programes_ES
Palabra clavePhonees_ES
Palabra claveOverhead (engineering)es_ES
Palabra claveBusinesses_ES
Palabra claveComputer sciencees_ES
Palabra claveLoyalty business modeles_ES
Palabra claveMarketinges_ES
Palabra claveCarry (investment)es_ES
Palabra claveFinancees_ES
Palabra claveService (business)es_ES
ClasificaciónBlockchain Technology Applications and Securityes_ES
TítuloA loyalty program based on Waves blockchain and mobile phone interactionses_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorPerez, Luis J. Dominguez
AutorIbarra, Luís
AutorGarcía-Fernández, Alejandro
AutorRumayor, Agustín
AutorLara-Álvarez, Carlos
AutorPerez, Luis J. Dominguezes_ES
AutorIbarra, Luíses_ES
AutorGarcía-Fernández, Alejandroes_ES
AutorRumayor, Agustínes_ES
AutorLara-Álvarez, Carloses_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
URL relacionadahttps://doi.org/10.1017/s0269888920000181
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen35es_ES

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