Business strategies of smes in families of northern Mexico: Comparative study
| Audiencia | Público en general | es_ES |
| Cobertura | México | es_ES |
| Fecha de ingreso | 2026-10-05T16:34:17Z | |
| Fecha de publicación | 2017-01-01 | |
| Resumen | The opening of markets resulting from the globalization process has changed the way competitive businesses operate, which is a great challenge for Mexican SMEs. For what has been considered that the implementation of strategy favors its development–in this sense– this research aims to identify the types of strategy followed by SMEs, and compare the typology between two cities in northern Mexico with different environmental conditions. The study was conducted in 190 companies from northern Mexico using cluster methodology and chi square tests. The results allowed to identify that there are significant differences in the selection of the strategy according to the city in which the company operates, noting that in the region with a more dynamic sector and competitive environment companies opt for exploratory and defensive strategies, while in regions with little dynamic environment opts for reactive strategies. | es_ES |
| URI | https://riuat.uat.edu.mx/handle/123456789/6059 | |
| Idioma | es | es_ES |
| Editorial | Universidad del Zulia | es_ES |
| Relación | Revista Venezolana de Gerencia | es_ES |
| URL relacionado | https://www.scopus.com/pages/publications/85078335697?origin=resultslist | es_ES |
| Derechos | Acceso restringido / Suscripción (Metadatos de producción científica) | es_ES |
| Licencia | http://purl.org/coar/access_right/c_16ec | es_ES |
| Fuente | Revista Venezolana de Gerencia | |
| Palabra clave | Business strategy | es_ES |
| Palabra clave | Competitiveness | es_ES |
| Palabra clave | Family SME | es_ES |
| Título | Business strategies of smes in families of northern Mexico: Comparative study | es_ES |
| Título alternativo | Estrategias de negocio en pymes familiares del norte de México: Estudio comparativo | es_ES |
| Tipo | Artículo | es_ES |
| Arbitrado | Ha sido Arbitrado | es_ES |
| Autor | Tovar, Yesenia Sánchez | |
| Autor | Hernández, Nallely Guadalupe Hernández | |
| Autor | Félix, Mariana Zerón | |
| Autor | Tovar, Yesenia Sánchez | es_ES |
| Autor | Hernández, Nallely Guadalupe Hernández | es_ES |
| Autor | Félix, Mariana Zerón | es_ES |
| Institución | Universidad Autónoma de Tamaulipas | |
| Institución | Universidad Autónoma de Tamaulipas | es_ES |
| Número | 79 | es_ES |
| URL relacionada | https://www.scopus.com/pages/publications/85078335697?origin=resultslist | |
| Tipo de artículo | Indexado | |
| Tipo de artículo | Indexado | es_ES |
| Volumen | 22 | es_ES |