Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:13Z
Fecha de publicación2021-01-01
ResumenThe present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.es_ES
Doihttps://doi.org/10.3390/su13168724es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5038
Idiomaenes_ES
EditorialMDPIes_ES
RelaciónSustainability (Switzerland)es_ES
URL relacionadohttps://doi.org/10.3390/su13168724es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteSustainability (Switzerland)
Palabra clavetheory of planned behavior (TPB)es_ES
Palabra claveeWOMes_ES
Palabra claveengagementes_ES
Palabra clavepurchase intentiones_ES
Palabra claveconsumer behaviores_ES
TítuloSustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behaviores_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorRamirez-Castillo, Nerea Alejandra
AutorMuller-Perez, Jessica
AutorAcevedo-Duque, Angel
AutorMuller-Perez, Sheyla
AutorGonzalez-Diaz, Romel Ramon
AutorSuarez Campos, Jorge
AutorOvalles-Toledo, Luiz Vicente
AutorRamirez-Castillo, Nerea Alejandraes_ES
AutorMuller-Perez, Jessicaes_ES
AutorAcevedo-Duque, Angeles_ES
AutorMuller-Perez, Sheylaes_ES
AutorGonzalez-Diaz, Romel Ramones_ES
AutorSuarez Campos, Jorgees_ES
AutorOvalles-Toledo, Luiz Vicentees_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número16es_ES
URL relacionadahttps://doi.org/10.3390/su13168724
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen13es_ES

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