Chronological evaluation of institutional information with identity management and reputational image on websites of Latin American HEIs

Abstract

This work recovers, identifies and analyzes institutional information available on the websites of Latin American Higher Education Institutions (HEIs) during the years 1997, 2001, 2010 and 2022, and that impacts aspects of identity and institutional reputation. In principle, the importance of intangibles of digital institutional identity and reputation in Higher Education Institutions is addressed. Next, references and models of good practices are listed for the valuation of said intangibles in the context of websites and aspects of strategic communication. The links and versions of websites of three Latin American HEIs are recovered through chronological web archiving techniques and tools. Finally, the disposition of institutional information analyzed on the websites is compared and contrasted, to demonstrate its temporal evolution in view of the scope of the assessment indicators in the disposition of institutional information on websites and to estimate its scope of coverage and compliance in the good practices of identity and digital institutional reputation in the analyzed Latin American HEIs.