Image management on Facebook from the rhetoric of the image. Tampico Case, Tamaulipas, Mexico

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:47Z
Fecha de publicación2024-01-01
ResumenThe management of the Municipality’s image is crucial because it directly impacts public perception and, therefore, the selection of a Tourist destination. A good image can attract tourists, which generates economic growth in the territory. Nowadays information circulates quickly, therefore it is essential that municipalities manage and maintain an image that promotes cultural heritage. The objective of the research was to analyze municipal image management on Facebook from the rhetoric of the image. This study focuses on a content analysis of 102 publications from the official Facebook social network of the municipality of Tampico, Tamaulipas, using a qualitative cross-sectional methodology, the type of study is descriptive, and the design used is hermeneutic, through of MAXQDA24 for data visualization and analysis. The main findings of the research highlight 40 (39%) publications that show photographs, videos and images alluding to the cultural heritage of the municipality, which allows projecting the culture of the area, 59.80% of the publications are related to the identifiers: Historic Site, Bicentennial of Tampico, Historical Commemoration, Tradition and Local Culture, Local Identity, this allowed us to conclude that the municipality provides a framework for the dissemination of cultural heritage for the local community and for tourists.es_ES
Doihttps://doi.org/10.52080/rvgluz.29.108.22es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5566
Idiomaeses_ES
EditorialUniversidad del Zuliaes_ES
RelaciónRevista Venezolana de Gerenciaes_ES
URL relacionadohttps://doi.org/10.52080/rvgluz.29.108.22es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteRevista Venezolana de Gerencia
Palabra clavecontent analysises_ES
Palabra clavecultural heritagees_ES
Palabra clavefacebookes_ES
Palabra claveimage rhetorices_ES
Palabra clavemanagementes_ES
TítuloImage management on Facebook from the rhetoric of the image. Tampico Case, Tamaulipas, Mexicoes_ES
Título alternativoGestión de imagen municipal en Facebook desde la retórica de la imagen en Méxicoes_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorFabiola, Navarro Celis
AutorGiovanna, Castañeda Hernández
AutorFausto, Moreno Velazco
AutorFabiola, Navarro Celises_ES
AutorGiovanna, Castañeda Hernándezes_ES
AutorFausto, Moreno Velazcoes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número108es_ES
Rango de páginas1836-1856es_ES
URL relacionadahttps://doi.org/10.52080/rvgluz.29.108.22
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen29es_ES

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