Financing millennials in developing economies: Banking strategies for undergraduate students

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:34:10Z
Fecha de publicación2018-01-01
ResumenYoung millennials (i.e., 18 to 24 years old) are not a primary market for the traditional banking system, especially in emerging economies. Despite the fact that almost 30% of college students have partial jobs, economic resources are limited and access to finance seems utopic. Banking services throughout the world but especially in growing economies do not fully serve students because of their lack of resources. Whether to pay for college studies or clothing, dinner or a weekend vacation, young millennials do not expect to receive banking credit from the big bank brands. In fact, this market segment is served by the retail industry with their own credit programs and financial services. In this chapter, the authors explore how young millennials have access to savings and credit, their spending behavior, their attitudes towards traditional sources of finance, and their financial inclusion and literacy. They also conducted an empirical exploratory study among college students in Mexico to hear firsthand how they managed their finances.es_ES
Doihttps://doi.org/10.4018/978-1-5225-4035-9.ch007es_ES
ISBN978-152254036-6; 1522540350; 978-152254035-9es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5938
Idiomaenes_ES
EditorialIGI Globales_ES
RelaciónMarketing Techniques for Financial Inclusion and Developmentes_ES
URL relacionadohttps://doi.org/10.4018/978-1-5225-4035-9.ch007es_ES
DerechosAcceso restringido / Suscripción (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_16eces_ES
FuenteMarketing Techniques for Financial Inclusion and Development
TítuloFinancing millennials in developing economies: Banking strategies for undergraduate studentses_ES
TipoCapítulo Libroes_ES
ArbitradoHa sido Arbitradoes_ES
AutorAmezcua, Bernardo
AutorDe la Peña, Alicia
AutorBriseño, Arturo
AutorSánchez-Aldape, Alfredo
AutorSaucedo-Soto, Juana María
AutorHernández-Bonilla, Alicia
AutorAmezcua, Bernardoes_ES
AutorDe la Peña, Aliciaes_ES
AutorBriseño, Arturoes_ES
AutorSánchez-Aldape, Alfredoes_ES
AutorSaucedo-Soto, Juana Maríaes_ES
AutorHernández-Bonilla, Aliciaes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Rango de páginas104-133es_ES
URL relacionadahttps://doi.org/10.4018/978-1-5225-4035-9.ch007
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES

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