Communication and public relations strategies in Mexico: Analysis of their impact on civil society

Simple item page
AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:55Z
Fecha de publicación2024-01-01
ResumenCommunication and public relations are fundamental elements in the construction of a democratic and participatory society. In Mexico, these issues have been the subject of analysis and discussion in different areas, from the international to the local. The objective of this research has been to analyze the impact of community communication and public relations strategies in Mexican civil society. The research was of a systematic review and exploratory level, since it sought to systematically compile and analyze the existing literature on the impact of community communication and public relations strategies in Mexican civil society, with a qualitative approach, based on the paradigm interpretative. Among the results, it was possible to detect that the processes related to public relations have not evolved quickly due to the slow emergence of civil society organizations, especially those whose social objectives differ from those of social assistance, but that do not optimize resources and They do not make clear proposals and demands for society. Concluding that reciprocal communication must be established between the organization and public opinion to influence it, creating links that benefit both parts of the ecosystem, promoting values such as solidarity and social justice.es_ES
Doihttps://doi.org/10.31876/rcs.v30i.42335es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5680
Idiomaenes_ES
EditorialUniversidad del Zuliaes_ES
RelaciónRevista de Ciencias Socialeses_ES
URL relacionadohttps://doi.org/10.31876/rcs.v30i.42335es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteRevista de Ciencias Sociales
Palabra claveCommunication strategieses_ES
Palabra clavecomunicación efectivaes_ES
Palabra claveeffective communicationes_ES
Palabra claveEstrategias comunicacionaleses_ES
Palabra claveimpact on civil societyes_ES
Palabra claveimpacto en sociedad civiles_ES
Palabra claveMexicoes_ES
Palabra claveMéxicoes_ES
Palabra clavepublic relationses_ES
Palabra claverelaciones públicases_ES
TítuloCommunication and public relations strategies in Mexico: Analysis of their impact on civil societyes_ES
Título alternativoEstrategias de comunicación y relaciones públicas en México: Análisis de su impacto en la sociedad civiles_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorMartínez Hernández, Melissa Lizbeth
AutorMendiola Cortina, Juan Alberto
AutorHernández Rangel de, Ma. Jesús
AutorMartínez Hernández, Melissa Lizbethes_ES
AutorMendiola Cortina, Juan Albertoes_ES
AutorHernández Rangel de, Ma. Jesúses_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
NúmeroESPECIAL 9es_ES
Rango de páginas563-574es_ES
URL relacionadahttps://doi.org/10.31876/rcs.v30i.42335
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen30es_ES

Files

Collections

Documentación Cientifica