Communication strategies in the tourism sector

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:34:16Z
Fecha de publicación2020-01-01
ResumenThe tourism sector, composed of a diversity of components among which tourists, travel agencies, means of transport, accommodation, commercial, financial companies, among others, represents a significant space for the communication process, because tourism activity requires of interaction, exchange, flow of information and dialogue, in order to achieve concreteness; From this perspective, the objective is to analyze the communication strategies that allow the development of the tourism sector, giving special emphasis to those innovative ones based on the internet. A descriptive, documentary investigation was carried out, with a printed and digital hemero-bibliographic review of documents related to the object of study. The results revealed that the development of the tourism sector deserves effective communication strategies, effective and focused on advertising, promotion, image management, product and service launch, positioning, among others, in order to face the new realities of the consumer public; It was also found that the internet and its different uses have influenced the commercialization, profitability, competitiveness, positioning and expansion of tourism. It is concluded that innovative communication strategies based on the Internet and its applications constitute a potential source for the development of the tourism sector and its positioning in the social system.es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/6036
Idiomaeses_ES
EditorialUniversidad del Zuliaes_ES
RelaciónRevista de Ciencias Socialeses_ES
URL relacionadohttps://www.scopus.com/pages/publications/85083917575?origin=resultslistes_ES
DerechosAcceso restringido / Suscripción (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_16eces_ES
FuenteRevista de Ciencias Sociales
Palabra claveCommunicationes_ES
Palabra claveCommunication strategieses_ES
Palabra claveInnovative strategieses_ES
Palabra claveTourismes_ES
Palabra claveTourism developmentes_ES
TítuloCommunication strategies in the tourism sectores_ES
Título alternativoEstrategias comunicacionales en el sector turismoes_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorNavarro Celis, Fabiola
AutorAlmaguer Covarrubias, Ramón
AutorFausto, Moreno Velazco
AutorHernández Rocha, Norma Patricia
AutorNavarro Celis, Fabiolaes_ES
AutorAlmaguer Covarrubias, Ramónes_ES
AutorFausto, Moreno Velazcoes_ES
AutorHernández Rocha, Norma Patriciaes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número1es_ES
Rango de páginas77-90es_ES
URL relacionadahttps://www.scopus.com/pages/publications/85083917575?origin=resultslist
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen26es_ES

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