Intention to use e-commerce web sites in university students
| Audiencia | Público en general | es_ES |
| Cobertura | México | es_ES |
| Fecha de ingreso | 2026-10-05T16:34:05Z | |
| Fecha de publicación | 2022-01-01 | |
| Resumen | Online shopping has an increasingly important presence, and social media has helped its growth. Hence the need to know what attracts people to the use of such websites. The objective of this study was to contribute to the literature on the intention to use online shopping pages. The technology acceptance model (TAM) was combined with trust. Using a sample of 199 university students from southern Tamaulipas (Mexico), a linear regression model was performed. The results show that attitude, confidence, and ease of use are significant predictors of the intention to use e-commerce pages. These findings are important to online retailers and related associations in contexts such as the one analyzed. A key implication is that online marketers must strive to make their websites trustworthy and attractive. | es_ES |
| URI | https://riuat.uat.edu.mx/handle/123456789/5845 | |
| Idioma | es | es_ES |
| Editorial | Associacao Iberica de Sistemas e Tecnologias de Informacao | es_ES |
| Relación | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao | es_ES |
| URL relacionado | https://www.scopus.com/pages/publications/85143641101?origin=resultslist | es_ES |
| Derechos | Acceso restringido / Suscripción (Metadatos de producción científica) | es_ES |
| Licencia | http://purl.org/coar/access_right/c_16ec | es_ES |
| Fuente | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao | |
| Palabra clave | college students | es_ES |
| Palabra clave | online shopping | es_ES |
| Palabra clave | TAM | es_ES |
| Palabra clave | trust | es_ES |
| Título | Intention to use e-commerce web sites in university students | es_ES |
| Título alternativo | La intención de usar páginas de comercio electrónico en los jóvenes universitarios | es_ES |
| Tipo | Artículo | es_ES |
| Arbitrado | Ha sido Arbitrado | es_ES |
| Autor | Jiménez-Almaguer, Karla Paola | |
| Autor | Jiménez-Almaguer, Karla Paola | es_ES |
| Institución | Universidad Autónoma de Tamaulipas | |
| Institución | Universidad Autónoma de Tamaulipas | es_ES |
| Número | E52 | es_ES |
| Rango de páginas | 36-51 | es_ES |
| URL relacionada | https://www.scopus.com/pages/publications/85143641101?origin=resultslist | |
| Tipo de artículo | Indexado | |
| Tipo de artículo | Indexado | es_ES |
| Volumen | 2022 | es_ES |