Communication of traditions and perception in the construction of cultural identity

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AudienciaPúblico en generales_ES
CoberturaMéxicoes_ES
Fecha de ingreso2026-10-05T16:33:52Z
Fecha de publicación2025-01-01
ResumenAbstract: Cultural traditions play an important role in the commitment to protect customs, beliefs, and values, using communication as a resource to transmit cultural practices over time. Mexico has a variety of cultural traditions, among which the Day of the Dead stands out, a holiday that commemorates the lives of those who have passed away. For Mexicans, this tradition carries great popular significance as it transmits social values to a collective memory. In this sense, the objective of this research was to analyze the influence of communication on cultural perception and identity, related to cultural traditions. The methodology used was quantitative, descriptive, correlational, and cross-sectional, with a non-probability convenience sample of 84 people who attended the sample of altars. A partial least squares structural equation model was used to analyze the data. The results indicate that the communication of traditions positively influences cultural perception and identity. It is concluded that traditions are part of the culture, therefore it is essential to maintain them and generate communication processes to recreate the identity and intangible cultural heritage of Mexico.es_ES
Doihttps://doi.org/10.31876/rcs.v31i.44000es_ES
URIhttps://riuat.uat.edu.mx/handle/123456789/5613
Idiomaenes_ES
EditorialUniversidad del Zuliaes_ES
RelaciónRevista de Ciencias Socialeses_ES
URL relacionadohttps://doi.org/10.31876/rcs.v31i.44000es_ES
DerechosAcceso abierto (Metadatos de producción científica)es_ES
Licenciahttp://purl.org/coar/access_right/c_abf2es_ES
FuenteRevista de Ciencias Sociales
Palabra claveCommunicationes_ES
Palabra claveculture, identityes_ES
Palabra claveperceptiones_ES
Palabra clavetraditionses_ES
TítuloCommunication of traditions and perception in the construction of cultural identityes_ES
Título alternativoComunicación de las tradiciones y la percepción en la construcción de la identidad culturales_ES
TipoArtículoes_ES
ArbitradoHa sido Arbitradoes_ES
AutorNavarro Celis, Fabiola
AutorCastañeda Hernández, Giovanna
AutorMoreno Velazco, Fausto
AutorNavarro Celis, Fabiolaes_ES
AutorCastañeda Hernández, Giovannaes_ES
AutorMoreno Velazco, Faustoes_ES
InstituciónUniversidad Autónoma de Tamaulipas
InstituciónUniversidad Autónoma de Tamaulipases_ES
Número11es_ES
Rango de páginas268-282es_ES
URL relacionadahttps://doi.org/10.31876/rcs.v31i.44000
Tipo de artículoIndexado
Tipo de artículoIndexadoes_ES
Volumen31es_ES

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