Communication in Social Commerce: A Source for Consumer Trust
| Audiencia | Público en general | es_ES |
| Cobertura | México[ 143] | es_ES |
| Fecha de ingreso | 2026-10-05T16:34:58Z | |
| Fecha de publicación | 2026-01-01 | |
| Resumen | Social media, in addition to re-evolving society, have created a new business model called social commerce that involves an active participation of consumers in the purchase of products and services through Web 2.0 and the Internet. This research aims to determine the relationship between sharing information and experiences through the use and ease of use of social media in consumers to make online purchases with trust in these commercial transactions. A questionnaire was applied to 182 regular social commerce consumers, and based on Structural Equation Modeling, the inferential analysis was carried out. The main contributions to knowledge are that trust in technology and sellers (companies) is an essential variable for sales through social commerce; likewise, sharing knowledge and purchasing experiences, as well as the intention to use this technology, are elements that develop trust in consumers. | es_ES |
| Doi | https://doi.org/10.1007/978-3-032-12232-2_1 | es_ES |
| ISBN | 978-303212231-5 | es_ES |
| URI | https://riuat.uat.edu.mx/handle/123456789/6428 | |
| Idioma | Inglés[20] | es_ES |
| Editorial | Springer Science and Business Media Deutschland GmbH | es_ES |
| Relación | Communications in Computer and Information Science | es_ES |
| URL relacionado | https://doi.org/10.1007/978-3-032-12232-2_1 | es_ES |
| Derechos | Acceso restringido / Suscripción (Metadatos de producción científica) | es_ES |
| Licencia | http://purl.org/coar/access_right/c_16ec | es_ES |
| Fuente | Communications in Computer and Information Science | |
| Palabra clave | Consumer | es_ES |
| Palabra clave | Social Commerce | es_ES |
| Palabra clave | Social Media | es_ES |
| Palabra clave | Trust | es_ES |
| Título | Communication in Social Commerce: A Source for Consumer Trust | es_ES |
| Tipo | Ponencia | es_ES |
| Arbitrado | Ha sido Arbitrado | es_ES |
| Autor | Medina, Jose-Melchor | |
| Autor | Ortiz-Rodriguez, Fernando | |
| Autor | Medina-Rivas, Melissa | |
| Autor | Medina, Jose-Melchor | es_ES |
| Autor | Ortiz-Rodriguez, Fernando | es_ES |
| Autor | Medina-Rivas, Melissa | es_ES |
| Institución | Universidad Autónoma de Tamaulipas | |
| Institución | Universidad Autónoma de Tamaulipas | es_ES |
| Rango de páginas | 1-15 | es_ES |
| URL relacionada | https://doi.org/10.1007/978-3-032-12232-2_1 | |
| Tipo de artículo | Indexado | |
| Tipo de artículo | Indexado | es_ES |
| Volumen | 2730 CCIS | es_ES |