Los negocios digitales: el nuevo concepto de las empresas mexicanas para comercializar.

Abstract

OBJECTIVE: To demonstrate the importance of digitalization processes in the business environment and how, through them, organizations achieve their proposed objectives, ranging from generating sales of a product or service to providing post-sales service. MATERIAL AND METHOD: This research was conducted using a qualitative content analysis methodology, employing content analysis techniques through a bibliographic review in the Redalyc and Scielo databases. The analysis focused on identifying models, strategies, and best practices of digitalization used by companies, as well as the benefits and challenges they presented during their implementation. RESULTS: The findings demonstrate that digitalization significantly contributes to optimizing internal processes, improving commercialization, and providing better customer service. Therefore, this research offers a bibliographic reference that serves as an example of best practices in the activities of Mexican companies. CONCLUSIONS: This research recognizes and confirms the importance of digital processes in organizations, since they constitute a key element in business competitiveness by creating new market strategies, increasing sales, and achieving global market positioning.