An Exploration of Work–Life Balance in Mompreneurs from Northern Mexico

Abstract

This study examines the factors influencing work-life balance among entrepreneurial mothers (mompreneurs) using a qualitative approach based on interviews with seven women from northern Mexico. Through thematic analysis, key elements such as personal motivations, economic needs, emotional tensions, and support networks were identified as critical in the negotiation between motherhood and entrepreneurship. The findings reveal that while self-employment offers flexibility, it also leads to workload intensification and stress. The research is grounded in feminist entrepreneurship theory, social role theory, and work-life balance frameworks, providing a comprehensive perspective on this emerging phenomenon. This study contributes to the visibility of mompreneurs experiences and challenges, offering insights for the development of more inclusive support policies.