A look at the Circular Economy, through Reverse Logistics, in Fast Fashion: Case of Northeast Mexico

Abstract

The purpose of this study is to determine the factors that influence fast fashion consumer behavior with respect to the reverse logistics strategy. The above allows the construction of a model using the Theory of Planned Behavior (TPB) with respect to inverse logistics. The study presents a quantitative design, with a validated sample of 197 students located in universities in the northeast of Mexico. The questionnaire was designed using Likert scales and a dependent variable of a dichotomous nature, given which the logit-type regression technique is used. The results reveal that the factors of attitude and social norms are the main factors that protect an incidence towards reverse logistics.