TOWARDS A CIVIC MODEL OF COMMUNICATION IN MEXICO: CHALLENGES AND OPPORTUNITIES FOR PUBLIC AND COMMUNITY MEDIA

Abstract

The article exposes the characteristics of political clientelism that affects the structure of the media in Mexico. The objective is to propose a civic model of communication in the face of the asymmetries and problems of sustainability of public and social media. Using a document review methodology integrating official and academic sources, the limitations of public media and the third sector in terms of autonomy and sustainability are highlighted.